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Year : 2019  |  Volume : 8  |  Issue : 2  |  Page : 336-341

Using the concepts of positive deviance, diffusion of innovation and normal curve for planning family and community level health interventions

1 Department of Community Medicine, Himalayan Institute of Medical Sciences, Dehradun, Uttarakhand, India
2 School of Public Health, Postgraduate Institute of Medical Education and Research, Chandigarh, India

Correspondence Address:
Dr. Sudip Bhattacharya
C5/12, HIHT Campus, Dehradun, Uttarakhand
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Source of Support: None, Conflict of Interest: None

DOI: 10.4103/jfmpc.jfmpc_392_18

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In medical schools across the globe, students are taught about the “THE NORMAL CURVE” as a part of statistics unit of Public Health, Community, and Family Medicine. However, its potentials for explaining the subject of health education and behavior change are grossly underutilized. Through this article, we attempt to demonstrate that this can be sorted out by integrating theories of Positive Deviance and Diffusion of Innovation through extrapolation of the concepts of “THE NORMAL CURVE” for explaining or planning things and events in Public Health, Community, and Family Medicine.

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